Vipps gleder
In this project, we worked closely with Vipps over 12 weeks to improve the use of Vipps in e-commerce and strengthen the goal of becoming more of a wallet than just being used for peer-to-peer payments.
We have expanded the gifting space with the aim of making it just as easy to delight someone with a small gift as it is to send a Vipps payment. For example, it will be possible to surprise someone with a soda or a chocolate bar, which can be picked up in-store using a QR code.
With Isak Steiness Christoffersen University project (BA-level) · 12 weeks · 2025
- (Interactiondesign)
- (Servicedesign)
- (Visualdesign)
Overview
Process
In the first phase of the project we looked at different aspects — ranging from Vipps itself to technology — trying to find out why people are using Vipps, or different payment methods, before we looked at how they use them. This brought us into the next phase of zooming in on Vipps specifically. #marketanalysis #deskresearch #interviews
Because Vipps is doing great, with almost 5 million users and 300 million transactions, we asked: what are the strong patterns in Vipps that we can try to combine with e-commerce to make it stronger? This led us into looking at how we can combine peer-to-peer Vipps with e-commerce. #potential #benchmarking #competitoranalysis
We started early designing different concepts as a way to get feedback and do research. This was possible because of Vipps' strong position in society — it's known to everyone. By doing this we were able to take with us the best parts, combine them, then design and test over again. Testing designs and concepts early helped us make choices to move on. #concepttesting #iteration #prototyping
Building on the previous step we could use this as research and design tools, and do research by design — such as workshops, testing and co-designing for new ideas and iterations. The designs and concepts we brought to the workshops helped create good scenarios for testing. #codesign #workshop
Iterating continuously through design and testing cycles allowed us to refine and improve the concept with real feedback at each step. #usertesting #prototyping #collaborative design
Strategy
We tried to simulate the physical rituals associated with gift-giving and recreate them in the app, to give the user a feeling of the ritual of buying and giving gifts, as well as redesigning components and opening up for gifts in even more scenarios, and challenging what a gift can be.
Also trying to take advantage of the strong position Vipps has with people, and the possibilities it gives for personalizing. Early on, we chose to be open not only to the problems users experience in the app, but also to problems that are not Vipps' fault yet can still be solved with Vipps.
Design proposal
Prototype
Keeping visual elements from the gift that are already known to the user in Vipps, while also combining them with elements from physical gifts.
Dividing, to make it clear it is two gifts.
A clear picture of the gift and a tag that follows it to update the gift's status.
A tag that follows the gift to update its status, such as where to pick it up and whether it has been collected.
Further exploration and reflections
We explored further concepts like Vipps services as snow plowing and creating an advent calendar.
I have included some examples of further concepts in this reflection because they show how we worked: producing many different ideas to test, in order to identify strengths we could later combine. Through this process, I have learned the value of bringing good tools and creating concrete scenarios for workshops and testing. I also take with me the importance of co-designing from an early stage and involving different people in the creative process, such as developers, users, and other stakeholders.
